Engage your Facebook Followers
Mashable.com posted a great article with tips on how nonprofits can meaningfully engage their Facebook followers while supporting their cause online.
Even better, the pointers offered in the article are appropriate for anyone trying to use a Facebook fan page to spread their brand to the masses.
Here’s a Quick Synopsis:
- Have a goal. Is there something you want to communicate? A behavior you want to encourage with your page? Make sure this is clear by the posts you create.
- Know the interest of your followers. You could have multiple pages for one organization in order to keep content pertinent to each group.
- Ask open ended questions and encourage you-to-fan and fan-to-fan convos. That said, show that you’re listening and respond back.
- Keep it interesting. Press releases are boring. Posting only text or only photos can be snores. Variety is the spice of life.
For specific strategies used by social media gurus at some well known nonprofits read the full article on Mashable!
Check out one of the non-profits I like on the Book: Heifer International.
Are there any Facebook group pages you think are done particularly well? Share them! I wanna know!